Search Engine Marketing Explained!
SEO (Search Engine Optimization) Overview
Top Ten Elements of Perfect Page or Perfect Blog Post  (Example: http://www.wsisuccess.com/the_perfect_page.jpg)
1. Target keyword phrase once or twice in Meta Title
2. Target keyword once or twice in Meta Description followed by strong call to action.
3. Try to get H1 Tag with target keyword
4. Try to get H2 Tag supporting target keyword
5. Add good descriptive alt text for images with target keyword
6. Get 400-600 words on the page
7. Shoot for 4-6% keyword phrase density
8. Add social bookmarking tags and social media tags
9. Generate a link with good anchor text to the page from the home page (page with highest or the most Google page rank)
10. Generate 4 or 5 high quality external inbound  links with target keyword phrases as the anchor text.
Last step – Track and measure your current ranking on Google for that focus target keyword phrase.

Top Eignt  Ways to Generate Inbound Links
1. Press Release (Free Press Release, PR.com, PrWeb.com, etc)
2. Article Marketing (eZines, ArticleMonkey.com, BestArticles.com, etc)
3. Social Bookmarking -  (Digg, Stumble, Delicious, Folked, Technorati, etc.)
4. Social Networking – Twitter, Facebook, LinkedIn, YouTube, MerchantCircle, etc)
5. Video Marketing (Blip.tv, YahooVideo, Vimeo, etc)
6. Local Directory Submission (YahooLocal,  BingLocal, Yelp, InsiderPages, MerchantCircle, Patch, etc.)
7. Directory Submission (Dmotz, YahooDirectory, etc)
8. Blog Commenting (Google Groups, Yahoo Answers, Relevant Industry Blogs)

Keyword Research - 5 Simple Steps
 
Keyword research is a process of understanding your target market and attracting your target market to you and your business. Done properly, keyword research will enable you to attract massive amounts of traffic to your website or blog. Being on the 1st page of Google for a popular keyword (s) is the best marketing/advertising you could do for your business!
 
If you are writing a press release, case study, building a web page, landing page, writing a newsletter, or doing a blog post keyword research is important. Essentially, any content that is going to be put on the internet should be written for the search engines and your target market.
 
Below are 5 steps on how to get started doing keyword research and how to write for search engines. The process of keyword research is a continuous process that evolves as you generate content, the market changes, and your customer base evolves.

STEP 1. Develop a short list. Select keywords (Keyword Phrases) that are the substance for your product or service. Study carefully the content of your website/blog to find the substantive phrases. Look at your competitors’ website and any other organizations that promotes or sell your product/service to find these substantive phrases. If YOU were YOUR customer, what would you search on Google to find your business?

STEP 2. Use a tool. Use several of the FREE Keyword Research tools such as; Word Tracker, Google’s Keyword Research, KeywordSpy.com, or Keyword Discovery to expand the short list from step 1 to a larger list that contains many variations of the Keyword Phrases. An important component, use several different tools to expand your short list so that you will find ALL variations of keyword phrases that are relevant. Also, you want to take the relevant Keyword Phrases and tweak the words slightly in a way that favors your content.
 
STEP 3. Select the best keyword. You want to select ONE or TWO keywords (phrases). Use the keyword research tools to determine the number of searches per month done for each of your target Keyword Phrase. This way you can see whether potential customers are searching for that particular keyword and how many monthly searches are done for that phrase. Ideally, you want to select a target keyword that has over 100 monthly searches in the major search engines. The second part of selecting a great target keyword is making sure you can compete. If there are too many competitors using the same keyword phrase, it is NOT a good target keyword. You can get an estimate on the number of competitors that are using the same keyword phrase by entering the phrase in the Google and seeing the number of search results. Ideally, you are looking for a target keyword that has less than one million search results. In summary, your target keyword should have over 100 searches per month and less than 1,000,000 competitors.

STEP 4. Write content with keyword density. Now you have a GREAT target keyword! Write compelling content (400-600 words) using that target keyword that you have identified from step 3. The target keyword should have 3-8% density, meaning, every 100 words the target keyword should be in the content 3-8 times.  

STEP 5.  Track and measure results. By using analytics, you can monitor the traffic, page click through, conversions, etc. from that keyword. Also, it is fun watching your website rise above the competition and rank high on the 1st page of Google. You can’t beat getting free traffic to your website of blog.
 
If these 5 steps seem challenging to you, hire the EXPERTS. Call us, 310-909-8835, for a free website analysis or contact us your local search engine marketing experts. 
 
Lastly, if you like this information sign up for our WSI monthly newsletter!

Public Relations and Social Media
Two Powerful Forces to Boost Credibility (Perfect Combination)

An overview of Public Relations

Public Relations (PR) defined is the art or science of establishing and promoting a favorable relationship with the public. “Art” because it takes trained skills and finesse; “Science” because it requires a methodical, strategic and consistent plan of action that is proven to deliver success. PR can have a huge impact on your brand reputation – but, it needs to be managed strategically.         

Effective public relations, both offline, online and in combination with social media must follow a cyclical approach of:

• Research – Make an informed choice of which PR and social media channels are best suited to get your message across. Different stakeholders for your organization will frequent varied media based on their needs, interests and solution seeking efforts. Thorough research can help you decide on critical factors like timing, reach and forum / platform for interaction.     
• Strategic Planning – This is the stage where you analyze your research to gauge audience motivations. Plan your PR messaging or work on an action plan of what to say, how to say it, when and where. 

 

How can your business undertake meaningful PR and combine it with the far-reaching impact of social media? To find out more, register for our FREE webinar on PR and Social Media and/or Download Our Whitepaper!

• Skilful Implementation – Any good PR exercise leverages a positive voice. This could be a leading news publication writing an article about your company, your CEO (or official spokesperson) being interviewed on TV or radio, a YouTube video of a happy customer offering a testimonial while demonstrating the use of your product, bloggers expressing their satisfaction (excitement?) about your service, and so on. No matter which one or combination of many voices it is, PR doesn’t just happen; it needs to be supervised. Of course, you can get lucky and a great PR piece may come out of nowhere; but if you let it go nowhere after that, you’ve lost an opportunity!     

• Evaluation – You plan your PR strategy with specific goals and objectives in mind. So after each PR deliverable is complete, it makes sense to evaluate the effectiveness of your exercise in relationship building.     
• Measurement – How far does your PR campaign take you towards achieving overall brand reputation enhancement? Even if you didn’t spend money to garner PR and social media publicity, account for your valuable time and resources. Measuring ROI with criteria like media touch points and outreach of positive messages helps determine what’s working and what’s not.  
• Continuity – Sporadic or random PR exercises can only generate short-term and short lived publicity. Reputed brands are built on consistent and sustained PR initiatives.   

Reputation is a result of perception
…hearing and seeing is believing

Image management or reputation management is really a case of managing perceptions. How your target audience (public) perceives your brand is what decides whether positive ties (relations) will emerge, grow and flourish. An airline may have a long-standing safety record with no major accidents in its history. And yet, bad food, discourteous service on board or even seemingly insignificant elements like poor sound quality of announcements can lead passengers to doubt the pilot’s skill or aircraft’s technical quality. Unreasonable perhaps, yet true; and not much anyone can do about it without good PR management!     

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Local and Global Internet Marketing
Can you afford to ignore internet marketing?

Gone are the days when business marketing was about creating a message. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’

In this era, almost every company has its online interface, which helps the company in attaining a local and global outlook as well as leaving an impact on all the web-surfers and web researchers who can turn into clients. Keeping the target users in mind, internet marketing is done in a comprehensive manner.

It incorporates several online marketing strategies, starting with On-line Competitor Analysis, SEO (Search Engine Optimization), SEM (Search Engine Management), Link Building, Content Marketing,  PPC (Pay per Click) Management and Social Media Marketing.

The goal is to improve your search engine rankings or ‘Your Popularity”

Content is a King

To make this statement more definite, I would change the phrase for – rich content is king. But what sense in creating the greatest content in the world if nobody can find and view it. If you want to run your online business successfully you have to be seen.

Nonetheless, this is absolutely web-based marketing but it leaves a great impact on mass, which is considered the major USP of Internet Marketing. This cost-effective marketing tactic is absolutely measurable focuses on driving web/customer traffic and converting that into revenue influx and visitor count.

A linking strategy is an absolute must

Back links are the life blood of a successful site and although you might not actually see them, the search engines do and reward you as links back to your site are seen as subtle endorsements and can be built up with a strategy of regular blogging, using social media and on-line press releases article directories, etc.  The more links to your site, the more Google see you as popular and relevant to their searcher.

Before You Do Anything, Do Keyword Research

Yes,  it is very important. Besides, keyword research does not mean that you should guess which keyword sounds good and will be ranked high in the search engines. Judging by my experience they are the worst ones.

Again work with the professionals who have access to tools providing you with information on specific keywords and the number of clicks that they attract. Also find out what keywords your competitors are using AND which words get clicked on.

How do you stay ahead of your competitors?

Though, nowadays, millions of pages are online and many of them share category listings and key words with your site, It becomes very difficult to stay ahead in the race… Internet Marketing is the only solution that can help you in emerging as the winner.

For impactful internet marketing, you must have the idea of your target client or target ‘persona’ enabling you to communicate with ‘relevance’ using persuasion architecture within your website to achieve those sought after conversions. This helps professionals in preparation of a well-versed strategy.

Internet Marketing should always be done with a progressive approach

Implemented by almost every entrepreneurial organization, internet-marketing tactics are considered great not only for the budding enterprises but also for those who are in queued in the list of big guns… and those smaller companies who have the drive and will to take on those ‘big guns’!

If you too want to give a boom to traffic count of your site and increase revenue generation, understand what your competitors are doing on-line in order to develop and commission an online marketing strategy that will allow you to pass your competitors and win the much needed market share.

Contact us today for a WSI Competitive Analysis Report. This report will help you understand what you top ten competitors are doing online and what your target audience is searching on Google.  

Pay Per Click Advertising and Website Analytics
Analytics Data & PPC Optimization 

Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing

Download this pay per click advertising and website analytics whitepaper and join us for a webinar on pay per click advertising and website analytics to achieve meaningful results. Guaranteed you will walk away with incredible information to help your internet advertising and internet marketing campaigns. 

Think about it, a great website that few people see will not get the marketing results you desire, and with the explosion of online marketing activity, capturing your place online has never been more important.  As the internet becomes the dominant vehicle for marketing, an internet marketing plan including; pay per click advertising, search engine marketing, and social media marketing is essential to compete in the years to come. Too many businesses are failing to fully capture the potential from online marketing, and this is due primarily to a lack of knowledge about the tools available to be successful.

Google has made enhancements to their Adwords platform. Paid search marketing or pay per click advertising, sponsored link marketing, and PPC are all terms that describe the process of paid online advertising with Adwords as the platform to manage paid search marketing. Also, Google has made free to the marketplace its Google Analytics tool, which captures all kinds of data about how people are using your website, where visitors are coming from, and what keywords people are typing to find you. The combination of free Google Analytics and pay per click advertising, Adwords, bring forth opportunities for businesses large and small to succeed online advertising. After all, the more business are successful advertising and marketing online, the more they will spend doing it. In this case, everyone wins – the business and the search engines.

Download Pay Per Click and Website Analytics Whitepaper. Contact us as your certified experts in pay per click advertising, search engine marketing, email marketing, and social media marketing. 

Kelly Forde Joins WSI Team

We are excited to announce Kelly Forde is joining the fast growing WSI team.

In July 2010, Kelly Forde will be joining the WSI Quality Solutions Team.  As Production Manager, Kelly will be responsible for ensuring that clients are getting maximum exposure  on the internet and that internet website traffic is constantly being driven to client sites.  Kelly's specific focus will be on brand management and will assist with press releases and social media marketing output. Kelly brings years of experience managing people and processes and is looking forward to helping WSI produce valuable content for its clients.

Kelly will oversee search engine marketing and internet advertising.

Feel free to say hello to Kelly Forde, Kelly@wsiqualitysolutions.com or 310-909-8835